CUP4Creativity

Project summary

Isolation, a major stress factor in itself, turns into digital loneliness when amplified by digital communication: an illusion of companionship obscuring degraded social contacts and skills, often leading to mental problems and poor cognitive performance. Culture and creative activities on the other hand decrease social isolation and have major potential in mental well-being and endurance.

CUP 4 CREATIVITY develops a complex, versatile and adaptable Cultural Urban Platform, lowers access barriers and integrates actors into a cultural community engaged in active consumption, creation and community-sourced activities. Fighting digital loneliness with culture through advanced technologies is a concept never tested on urban level. It revolutionizes the perception of urban culture and introduces creative activities as valid forms of regular mental training, replicating the recent success of the body fitness movement. It also introduces participation-based operation and financing, and spreads cultural activities to non-conventional venues.

The platform combines a complex IT solution with physical facilities approximating high-end culture, new media art and immersion in creative activities; a pipeline of community-sourced initiatives and a business case serving operation, sustainability, rollout, transfer and upscaling. Users re-establish social networks, embrace local cultural identity and become shielded against mental disorders and contemporary urban stress factors.

Burst Role

Partnership

CUP4Creativity